Have Hachette got a competitor for E-Books? Flipbacks: a new design for books.

A little while ago, my Hachette rep showed me a copy of the book The Other Hand by Chris Cleave in an interesting new design for a book.  It is called a Flipback, and it is set to take on the E reader in a neat, compact form.  The paper is very thin, meaning that the text can still be a reasonable size but  the full book comes down to a very small package.  I had to be convinced that it was the whole book, and I can assure you it is all there.  There is an initial release of 11 titles of strong titles in mid July  with more to come in October. They will be $20.

The titles coming soon are listed below, and check out the clip to see how they work. We will have the range in store so come in and have a look.

The Other Hand by Chris Cleave

One Day by David Nicholls

Misery by Stephen King

Tinker Tailor Soldier Spy by John Le Carre

Cold Mountain by Charles Frazier

Cloud Atlas by David Mitchell

The Adventure of English by Melvyn Bragg

Piece of my Heart by Peter Robinson

Shades of Grey by Jasper Fforde

Liar’s Poker by Michael Lewis

Million Little Pieces by James Frey


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